We have identified the most ideal residential homes to target based on location, household income, and other demographics.
We use 8.5in x 12in postcard which is the largest size direct mail before it has to be folded. It stands out when residents are going through their mail.
You are not in an envelope or magazine like other co-op direct mail companies those ads never get seen.
I only use businesses local to the area.
Direct mail is better than digital ads in many ways but most importantly a digital ad is interrupting someone from looking at pictures and videos of friends and family which is annoying, while co-op direct mail interrupts the resident in a positive manner redirecting their attention from bills to local deals.
You will be sharing with other local businesses and residents will save it for 1 of the ads or all 16 ads. Your business gets to benefit from others and most likely end up on the fridge, where your ad will be seen over and over by family and friends. A digital ad could never do that.
76% of consumers trust print ads more than digital ads.
39% of recipients try a business after receiving a mailer.
People keep mail longer—your ad stays in their home for days or weeks, not seconds.
